Digital marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.
The following chart is a summary of each local marketing technique and we dive into each category in detail below.
Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster.
We specialize in optimizing Google+ Local Business Pages, with appropriate images, video, description and other related factors that can get you in the top of search result and attract highly targeted customers to your business.
Local Pay per Click is the fastest way to attract ready to buy prospects to your local business and convert them into recurring customers.
Local PPC Ads are only shown to people who are searching within a very Limited Geographic Area, mostly within 50 miles radios of your shop or office.
You only get high targeted traffic to your website, from people who are ready to buy right now. It’s damn effective, less expensive & gives positive results.
Your customers use social media, and you need to be there – interacting with them – to influence their purchase decisions. Social media marketing is the engine that pushes your brand to the right audience.
We help you with all the technology that you need to find and interact with your customers. We help you choose channels and media platforms that are best suited for your audience.
Talk to us today about your brand’s digital strategy. We will be able to give an idea of what may be necessary for your company and will provide a fully customized proposal for your business of the strategy we could set up and manage for you.